“In a bid to enhance the experience of travelers on India’s national highways, the National Highways Authority of India (NHAI) is set to introduce a new mobile application called ‘Rajmargyatra.’ This innovative app aims to provide comprehensive details about tourist attractions situated near national highways, along with convenient directions on how to reach them.

The ‘Rajmargyatra’ app is part of the NHAI’s efforts to improve user engagement and satisfaction on the country’s highways. It not only offers essential information for travelers but also provides a platform for addressing complaints and concerns.

The initiative to develop this app was prompted by a recommendation from the Ministry of Tourism, which sought to boost tourism footfalls at destinations located within a 25-kilometer radius of national highways. This idea gained traction during a recent roundtable conference hosted by the Ministry of Tourism, where experts explored ways to harness the full potential of India’s vast tourism ecosystem.

According to officials, the ‘Rajmargyatra’ app will feature towns and places of tourist interest that are strategically positioned near the entry and exit points of national highways. This move is expected to make it easier for travelers to discover and explore India’s rich cultural and natural heritage, promoting tourism and economic growth in these regions.

Key Features of the ‘Rajmargyatra’ App:

• Comprehensive Highway Information: ‘Rajmargyatra’ functions as an all-inclusive resource hub for users of National Highways. It offers up-to-the-minute weather updates, timely notifications, and access to detailed information about nearby toll plazas, petrol stations, hospitals, hotels, and other crucial services, ensuring a smooth and secure travel experience on National Highways.
• Effortless Complaint Resolution: The app is equipped with a built-in mechanism for reporting and resolving highway-related issues with minimal hassle. Users can easily submit complaints, attaching geo-tagged videos or photos for clearer documentation. The app ensures that registered complaints are addressed within stipulated timeframes, with automated escalations to higher authorities in case of any delays. Users can also track the progress of their grievances for complete transparency.
• Seamless FASTag Services: ‘Rajmargyatra’ seamlessly integrates its services with various banking portals, simplifying the process of recharging FASTags, obtaining monthly passes, and accessing other FASTag-related banking services—all available within a single, user-friendly platform.
• Over-speeding Notifications and Voice Assistance: To promote responsible and safe driving behavior, the app provides over-speeding notifications and offers voice-assistance features, contributing to a safer and more responsible driving experience.

Through these enhancements, ‘Rajmargyatra’ is dedicated to creating a seamless and user-centric journey for highway users, emphasizing safety, convenience, and an overall enjoyable experience on Indian National Highways.”

In summary, the NHAI’s upcoming ‘Rajmargyatra’ mobile application is set to revolutionize travel on national highways by providing valuable information about nearby tourist sites and facilitating a more enjoyable and informed journey for travelers.”