redBus has selected MoEngage’s AI-powered, insights-driven platform to enhance its customer engagement strategy. As the world’s largest bus ticketing platform, redBus aims to address existing gaps and provide hyper-personalized customer experiences at scale. MoEngage’s platform, driven by artificial intelligence and valuable insights, will assist redBus in creating targeted customer segments and implementing a comprehensive customer engagement strategy. This move is expected to enable redBus to offer customized, seamless, and relevant journeys for its customers, enhancing their overall experience.
Pallavi Chopra, Chief Marketing Officer at redBus, emphasized the importance of hyper-personalized experiences in today’s digital landscape. With MoEngage’s assistance, redBus plans to effectively engage its extensive customer base by understanding their channel, frequency, and communication preferences. The insights-led engagement platform will play a pivotal role in creating precise customer segments, empowering redBus to implement meaningful and productive engagement strategies.
redBus opted for MoEngage to address various concerns related to customer engagement. The online bus ticketing platform aims to streamline customer journeys across the entire lifecycle, and MoEngage’s AI-powered capabilities will be instrumental in predicting customer preferences and determining the best time, channels, and messages for engagement.
Yash Reddy, Chief Business Officer (APAC & EMEA) at MoEngage, expressed excitement about the partnership with redBus. He highlighted redBus’s commitment to solving challenges for its customers and emphasized MoEngage’s role in creating enhanced customer experiences. The insights-driven customer engagement platform is poised to contribute to the success of redBus in the coming years.
About redBus: Founded in India in 2006, redBus has evolved into the world’s largest online bus ticketing platform. Initially solving complex problems for bus customers in India, redBus expanded its operations to Singapore, Indonesia, and Malaysia in 2015. In the subsequent year, it acquired a majority stake in the Peru-based bus ticketing platform Busportal, now known as redBus.Pe. This strategic move facilitated redBus’s entry into Latin American markets, including Peru and Colombia. With a global record of selling over 180 million bus tickets and a customer base of approximately 20 million users, redBus is now part of the MakeMyTrip group, the largest travel aggregator in India.
About MoEngage: MoEngage is a customer engagement platform that relies on insights to empower over 1,200 global consumer brands. Trusted by prominent names such as Punjab National Bank, Hindustan Unilever, Samsung, Flipkart, and Nestle, MoEngage equips marketers and product owners with valuable insights into customer behavior. This enables them to engage customers seamlessly across various channels, including web, mobile, email, social, and messaging. With a presence in 13 countries, MoEngage is backed by leading investors such as Goldman Sachs Asset Management, B Capital, and F-Prime Capital. Recognized as one of the most preferred vendors for multichannel marketing, MoEngage has gained acclaim in reports by Gartner, Forrester, IDC, and G2.